Technology Inventory

The
Stack.

151 tools across 22 categories. This covers platforms I configure, build with, audit, and architect for clients — plus the tooling that powers my own diagnostic and prospecting infrastructure.

Not every SaaS login. Only tools where there is meaningful technical context.

151
Total Tools
Categories

CRM Platforms

Client-Facing Revenue Stack6 tools

Salesforce

Deep

Sales Cloud, Service Cloud, custom objects, data modeling, reporting

HubSpot CRM

Working

Full platform, Sales Hub, CRM architecture

Attio

Deep

Current personal CRM, Chrome extension workflows, custom fields

Pipedrive

Working

Client exposure, pipeline architecture

Surfe

Exposure

Browser extension, CRM enrichment from LinkedIn

NetSuite

Exposure

ERP/CRM, enterprise client environments

Marketing Automation

Client-Facing Revenue Stack5 tools

Pardot / SF MCAE

Deep

Deep config, lifecycle design, scoring, grading, campaign architecture, engagement studio

HubSpot Marketing Hub

Working

Workflows, lead scoring, email, landing pages, attribution

Customer.io

Deep

Event-driven messaging, behavioral automation, API-first

Marketo

Working

Assessment, migration planning, architecture review

Loops

Exposure

Modern email platform, product-led growth messaging

Email Infrastructure & Deliverability

Client-Facing Revenue Stack10 tools

DNS Authentication

Deep

SPF, DKIM, DMARC, BIMI configuration and troubleshooting

Exchange / Mail Flow

Deep

Exchange admin, mail flow rules, connectors, transport — IT-level deliverability

Domain Reputation

Deep

Sender score, inbox placement, warm-up strategy

Subdomain Strategy

Deep

Isolation of marketing vs. sales vs. transactional sends

Google Postmaster Tools

Deep

Deliverability monitoring

MXToolbox / DNS Lookups

Deep

nslookup, dig, diagnostic tooling

GlockApps

Deep

Spam testing, inbox placement testing, DMARC monitoring

Litmus

Working

Email rendering, testing across clients, deliverability

Mail Meteor

Working

Email testing, Gmail mass email

Inbox Ally

Working

Deliverability seed testing, warm-up

Outbound & Sequencing

Client-Facing Revenue Stack7 tools

Instantly

Deep

Primary sending platform, campaign management

Smartlead

Working

Inbox warmup, deliverability management

Lemlist

Working

Sequencing, personalization

LinkedIn Sales Navigator

Deep

Prospecting, saved searches, lead lists

Apollo

Working

Prospecting, enrichment, sequencing

Reply.io

Exposure

Multi-channel outbound, AI sequences, API

Expandi

Exposure

LinkedIn automation, cloud-based outreach

Enrichment & Intelligence

Client-Facing Revenue Stack13 tools

Clay

Deep

Waterfall enrichment, table workflows, multi-source orchestration

Nyne.ai

Deep

Person enrichment, ghost detection, DISC profiling, deep research API

PredictLeads

Deep

Job posting tech detection, company events, hiring signals

FullEnrich

Deep

Contact enrichment, waterfall approach

Prospeo

Deep

Email finding, verification

BuiltWith

Deep

Technographic profiling, historical tech stack data

Exa

Deep

Semantic search, content discovery, lookalike queries

LinkUp

Deep

Job posting search, web intelligence

Lusha

Deep

Contact enrichment, direct dials, email finding

Unify GTM

Deep

Unified go-to-market signals, intent-to-action platform

Crunchbase

Deep

Company funding data, org charts, investment intelligence

Ocean.io

Exposure

Lookalike company finding, ICP modeling

Common Room

Deep

Community-led growth signals, digital body language

Web Scraping & Data Collection

Builder & Technical4 tools

Firecrawl

Deep

Deep page scraping, structured extraction, MCP integration

Apify

Deep

Actor marketplace, LinkedIn scraping, YouTube, Eventbrite

Chrome CDP / MCP

Deep

Browser automation, JS execution, tech detection

Playwright

Working

Browser automation, headless testing

AI & LLM Platforms

Builder & Technical7 tools

Anthropic Claude

Deep

Claude Max, Claude Code, Routines, API, MCP integrations, prompt engineering

OpenAI / ChatGPT

Deep

GPT-4, Deep Research, API usage

Google Gemini

Deep

Gemini Pro, multimodal, API

Perplexity

Deep

AI search, research, real-time web intelligence

Grok (xAI)

Deep

Real-time search, X/Twitter integration

Midjourney

Working

Image generation, brand assets

ElevenLabs

Working

Voice synthesis API, voice note outreach

Website, Design & Development

Builder & Technical8 tools

Framer

Deep

Website builder, Pro plan, MCP integration with Claude Code

Figma

Deep

Design, prototyping, Pro plan, programmatic file generation

Vercel

Deep

Deployment, Next.js hosting, serverless functions

Next.js

Deep

React framework, SSR, API routes

Supabase

Deep

Database, auth, real-time subscriptions, API

WordPress

Deep

Former developer, deep plugin ecosystem knowledge, theme customization, migrations

Webflow

Exposure

Assessment, comparison knowledge

Shadcn/ui + Tremor

Working

Component libraries for dashboards

Analytics, Attribution & Tracking

Client-Facing Revenue Stack10 tools

Google Analytics (GA4)

Deep

Configuration, reporting, event tracking

Google Tag Manager

Deep

Tag deployment, trigger configuration

UTM Architecture

Deep

Source/medium/campaign taxonomy design

Salesforce Reporting

Deep

Custom reports, dashboards, pipeline forensics

Attribution Modeling

Deep

First-touch, last-touch, multi-touch frameworks

LinkedIn Insights Tag

Working

Conversion tracking, audience building

Google Conversion Tracking

Working

AdWords conversion setup, Global Site Tag

Shield

Exposure

LinkedIn analytics, content attribution (Chrome extension pulled)

Databox

Exposure

Reporting dashboards, multi-source KPIs

Hightouch

Exposure

Reverse ETL, data activation, warehouse-native

Client Stack Exposure (Audit & Diagnostic)

Audit & Diagnostic Exposure17 tools

HockeyStack

Exposure

Attribution, analytics

Chili Piper

Exposure

Lead routing, scheduling

CallRail

Exposure

Call tracking, attribution

AdRoll

Exposure

Retargeting, display ads

StackAdapt

Exposure

Programmatic advertising

Adobe Launch / DTM

Exposure

Tag management, migration assessment

Outreach / SalesLoft

Exposure

Sales engagement assessment

ZoomInfo

Exposure

Contact database, intelligence (market knowledge)

G2

Exposure

Review platform, conversion tracking

Intercom

Exposure

Chat, customer messaging

Segment

Exposure

CDP, data routing

Sybill

Exposure

AI sales assistant, behavioral signals, call analysis

Gong

Exposure

Conversation intelligence, revenue intelligence

JustCall

Exposure

Sales calling, cloud phone, recording

Vonage

Deep

PBX, VoIP, business communications, API platform, extensive deployment

Zendesk

Deep

Customer service, ticketing, help desk, backend admin

Lavender

Exposure

AI email coaching, personalization scoring

Integration & Automation

Client-Facing Revenue Stack5 tools

Zapier

Deep

Multi-app automation, custom zaps

Make (Integromat)

Working

Visual automation, API orchestration

Custom Webhooks

Deep

Event-driven integrations, API middleware

Native CRM-MAP Sync

Deep

Bidirectional Salesforce-Pardot, SF-HubSpot, connector config

n8n

Exposure

Pipeline orchestration (evaluation)

Productivity & Operations

Operations & Productivity10 tools

Notion

Deep

Operating system (Pit Wall), databases, wiki, daily feed output

Google Workspace

Deep

Gmail, Calendar, Docs, Sheets, Drive — full suite

Microsoft 365

Working

Outlook, Excel, Word, Teams — client environments

Slack

Deep

Team communication, integrations

Zoom

Deep

Video conferencing, webinars

Granola

Deep

Device-audio meeting notes, custom recipes, API

Reclaim.ai

Deep

Calendar scheduling, focus time defense, habit blocking

Atlassian (Jira/Confluence)

Working

Project management, client environments

Superhuman

Exposure

Email client, keyboard-driven workflow

ClickUp

Working

Project management, forms, workflow automation

Development & Infrastructure

Builder & Technical8 tools

GitHub

Deep

Repos, version control, CI/CD

Claude Code (CLI)

Deep

Agentic coding, MCP servers, project scaffolding

WSL2 (Ubuntu)

Deep

Linux dev environment on Windows

Warp

Deep

AI-powered terminal, command history

Python

Deep

Scripting, API integrations, data processing

Node.js / npm

Deep

Server-side JS, package management

REST APIs

Deep

Design, consumption, authentication patterns

JSON-LD / Schema.org

Deep

Structured data, GEO/SEO markup

Forms & Conversion

Client-Facing Revenue Stack5 tools

Gravity Forms

Working

WordPress form builder, CRM integration

Pardot Forms & Landing Pages

Deep

Native form builder, progressive profiling

HubSpot Forms

Deep

Smart forms, progressive profiling

Calendly

Working

Scheduling, routing (market knowledge)

Tally

Working

Modern form builder, integrations, no-code

Sales Enablement & Proposals

Client-Facing Revenue Stack3 tools

PandaDocs

Working

Proposal creation, e-signatures, document automation

DocuSign

Working

Electronic signatures, contract management

Quiller

Exposure

AI-powered proposal generation

Visitor Identification & Intent

Client-Facing Revenue Stack2 tools

6sense

Exposure

Intent data, account identification, ABM orchestration

Mutiny

Exposure

Website personalization, ABM, visitor-level targeting

ERP, Finance & Payroll

IT & Infrastructure7 tools

Stripe

Deep

API development, payment integrations, webhook handling

Mercury

Deep

Business banking, treasury management

QuickBooks

Working

Accounting, invoicing, bookkeeping

Sage

Working

Accounting/ERP, financial systems, reporting

NetSuite

Working

ERP, financial and operational system administration

Custom ERP Systems

Working

Implementation, data flow, integration with revenue stack

Payroll Systems

Working

ADP / Gusto / Paychex class systems, provisioning and admin

Identity & Access Management

IT & Infrastructure5 tools

Active Directory

Working

On-prem AD, domain services, OU structure, user/group provisioning

Microsoft Entra ID (Azure AD)

Working

Cloud identity, conditional access, app registrations

Group Policy

Working

GPO design, security baselines, endpoint policy enforcement

SSO / SAML / OAuth

Deep

Single sign-on config, identity federation, app provisioning

MFA / Conditional Access

Working

Multi-factor rollout, access policy, security hardening

Cloud & Tenant Administration

IT & Infrastructure5 tools

Microsoft 365 Admin

Deep

Full tenant admin, licensing, security & compliance center, mail flow

Google Workspace Admin

Deep

Full tenant admin, OU management, security settings, provisioning

Microsoft Azure

Working

Tenant management, resource groups, basic infrastructure services

Microsoft Intune

Working

Endpoint management, device compliance, MDM policy

Windows Server

Working

Server administration, roles, file/print services

Web Hosting & Network Infrastructure

IT & Infrastructure6 tools

Cloudflare

Deep

DNS, CDN, WAF, reverse proxy, page rules, Zero Trust, domain management

WP Engine

Deep

Managed WordPress hosting, staging, environment management

Reverse Proxy (nginx)

Working

Proxy config, routing, the operational reality of proxy systems

SSL/TLS Certificates

Deep

Cert provisioning, renewal, HTTPS configuration, troubleshooting

cPanel / WHM

Working

Hosting control panel, server-level site management

Domain Registrars

Deep

Squarespace, Cloudflare Registrar, GoDaddy, Namecheap — DNS and transfer management

Migrations & Transformations

IT & Infrastructure4 tools

Tenant Migrations

Deep

Google Workspace ↔ Microsoft 365 full tenant migrations, data and identity

Platform Migrations

Deep

CRM, MAP, hosting, and ERP migrations between systems

Governance & Adoption

Working

Rollout planning, user training, change management, adoption programs

Environment Provisioning

Deep

Standing up new user instances, environments, access governance

Content & Social

Operations & Productivity4 tools

LinkedIn

Deep

Content publishing, DM outreach, networking, profile optimization

Substack

Working

Newsletter, content collaboration

Canva

Working

Quick design, social graphics

Adobe Creative Suite

Working

Photoshop, Illustrator, InDesign — client asset work

Depth Key: Deep = hands-on configuration, architecture, and troubleshooting. Working = functional proficiency, can configure and assess. Exposure = encountered through client audits, can evaluate and advise.

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