The
Stack.
151 tools across 22 categories. This covers platforms I configure, build with, audit, and architect for clients — plus the tooling that powers my own diagnostic and prospecting infrastructure.
Not every SaaS login. Only tools where there is meaningful technical context.
CRM Platforms
Client-Facing Revenue Stack6 toolsSalesforce
DeepSales Cloud, Service Cloud, custom objects, data modeling, reporting
HubSpot CRM
WorkingFull platform, Sales Hub, CRM architecture
Attio
DeepCurrent personal CRM, Chrome extension workflows, custom fields
Pipedrive
WorkingClient exposure, pipeline architecture
Surfe
ExposureBrowser extension, CRM enrichment from LinkedIn
NetSuite
ExposureERP/CRM, enterprise client environments
Marketing Automation
Client-Facing Revenue Stack5 toolsPardot / SF MCAE
DeepDeep config, lifecycle design, scoring, grading, campaign architecture, engagement studio
HubSpot Marketing Hub
WorkingWorkflows, lead scoring, email, landing pages, attribution
Customer.io
DeepEvent-driven messaging, behavioral automation, API-first
Marketo
WorkingAssessment, migration planning, architecture review
Loops
ExposureModern email platform, product-led growth messaging
Email Infrastructure & Deliverability
Client-Facing Revenue Stack10 toolsDNS Authentication
DeepSPF, DKIM, DMARC, BIMI configuration and troubleshooting
Exchange / Mail Flow
DeepExchange admin, mail flow rules, connectors, transport — IT-level deliverability
Domain Reputation
DeepSender score, inbox placement, warm-up strategy
Subdomain Strategy
DeepIsolation of marketing vs. sales vs. transactional sends
Google Postmaster Tools
DeepDeliverability monitoring
MXToolbox / DNS Lookups
Deepnslookup, dig, diagnostic tooling
GlockApps
DeepSpam testing, inbox placement testing, DMARC monitoring
Litmus
WorkingEmail rendering, testing across clients, deliverability
Mail Meteor
WorkingEmail testing, Gmail mass email
Inbox Ally
WorkingDeliverability seed testing, warm-up
Outbound & Sequencing
Client-Facing Revenue Stack7 toolsInstantly
DeepPrimary sending platform, campaign management
Smartlead
WorkingInbox warmup, deliverability management
Lemlist
WorkingSequencing, personalization
LinkedIn Sales Navigator
DeepProspecting, saved searches, lead lists
Apollo
WorkingProspecting, enrichment, sequencing
Reply.io
ExposureMulti-channel outbound, AI sequences, API
Expandi
ExposureLinkedIn automation, cloud-based outreach
Enrichment & Intelligence
Client-Facing Revenue Stack13 toolsClay
DeepWaterfall enrichment, table workflows, multi-source orchestration
Nyne.ai
DeepPerson enrichment, ghost detection, DISC profiling, deep research API
PredictLeads
DeepJob posting tech detection, company events, hiring signals
FullEnrich
DeepContact enrichment, waterfall approach
Prospeo
DeepEmail finding, verification
BuiltWith
DeepTechnographic profiling, historical tech stack data
Exa
DeepSemantic search, content discovery, lookalike queries
LinkUp
DeepJob posting search, web intelligence
Lusha
DeepContact enrichment, direct dials, email finding
Unify GTM
DeepUnified go-to-market signals, intent-to-action platform
Crunchbase
DeepCompany funding data, org charts, investment intelligence
Ocean.io
ExposureLookalike company finding, ICP modeling
Common Room
DeepCommunity-led growth signals, digital body language
Web Scraping & Data Collection
Builder & Technical4 toolsFirecrawl
DeepDeep page scraping, structured extraction, MCP integration
Apify
DeepActor marketplace, LinkedIn scraping, YouTube, Eventbrite
Chrome CDP / MCP
DeepBrowser automation, JS execution, tech detection
Playwright
WorkingBrowser automation, headless testing
AI & LLM Platforms
Builder & Technical7 toolsAnthropic Claude
DeepClaude Max, Claude Code, Routines, API, MCP integrations, prompt engineering
OpenAI / ChatGPT
DeepGPT-4, Deep Research, API usage
Google Gemini
DeepGemini Pro, multimodal, API
Perplexity
DeepAI search, research, real-time web intelligence
Grok (xAI)
DeepReal-time search, X/Twitter integration
Midjourney
WorkingImage generation, brand assets
ElevenLabs
WorkingVoice synthesis API, voice note outreach
Website, Design & Development
Builder & Technical8 toolsFramer
DeepWebsite builder, Pro plan, MCP integration with Claude Code
Figma
DeepDesign, prototyping, Pro plan, programmatic file generation
Vercel
DeepDeployment, Next.js hosting, serverless functions
Next.js
DeepReact framework, SSR, API routes
Supabase
DeepDatabase, auth, real-time subscriptions, API
WordPress
DeepFormer developer, deep plugin ecosystem knowledge, theme customization, migrations
Webflow
ExposureAssessment, comparison knowledge
Shadcn/ui + Tremor
WorkingComponent libraries for dashboards
Analytics, Attribution & Tracking
Client-Facing Revenue Stack10 toolsGoogle Analytics (GA4)
DeepConfiguration, reporting, event tracking
Google Tag Manager
DeepTag deployment, trigger configuration
UTM Architecture
DeepSource/medium/campaign taxonomy design
Salesforce Reporting
DeepCustom reports, dashboards, pipeline forensics
Attribution Modeling
DeepFirst-touch, last-touch, multi-touch frameworks
LinkedIn Insights Tag
WorkingConversion tracking, audience building
Google Conversion Tracking
WorkingAdWords conversion setup, Global Site Tag
Shield
ExposureLinkedIn analytics, content attribution (Chrome extension pulled)
Databox
ExposureReporting dashboards, multi-source KPIs
Hightouch
ExposureReverse ETL, data activation, warehouse-native
Client Stack Exposure (Audit & Diagnostic)
Audit & Diagnostic Exposure17 toolsHockeyStack
ExposureAttribution, analytics
Chili Piper
ExposureLead routing, scheduling
CallRail
ExposureCall tracking, attribution
AdRoll
ExposureRetargeting, display ads
StackAdapt
ExposureProgrammatic advertising
Adobe Launch / DTM
ExposureTag management, migration assessment
Outreach / SalesLoft
ExposureSales engagement assessment
ZoomInfo
ExposureContact database, intelligence (market knowledge)
G2
ExposureReview platform, conversion tracking
Intercom
ExposureChat, customer messaging
Segment
ExposureCDP, data routing
Sybill
ExposureAI sales assistant, behavioral signals, call analysis
Gong
ExposureConversation intelligence, revenue intelligence
JustCall
ExposureSales calling, cloud phone, recording
Vonage
DeepPBX, VoIP, business communications, API platform, extensive deployment
Zendesk
DeepCustomer service, ticketing, help desk, backend admin
Lavender
ExposureAI email coaching, personalization scoring
Integration & Automation
Client-Facing Revenue Stack5 toolsZapier
DeepMulti-app automation, custom zaps
Make (Integromat)
WorkingVisual automation, API orchestration
Custom Webhooks
DeepEvent-driven integrations, API middleware
Native CRM-MAP Sync
DeepBidirectional Salesforce-Pardot, SF-HubSpot, connector config
n8n
ExposurePipeline orchestration (evaluation)
Productivity & Operations
Operations & Productivity10 toolsNotion
DeepOperating system (Pit Wall), databases, wiki, daily feed output
Google Workspace
DeepGmail, Calendar, Docs, Sheets, Drive — full suite
Microsoft 365
WorkingOutlook, Excel, Word, Teams — client environments
Slack
DeepTeam communication, integrations
Zoom
DeepVideo conferencing, webinars
Granola
DeepDevice-audio meeting notes, custom recipes, API
Reclaim.ai
DeepCalendar scheduling, focus time defense, habit blocking
Atlassian (Jira/Confluence)
WorkingProject management, client environments
Superhuman
ExposureEmail client, keyboard-driven workflow
ClickUp
WorkingProject management, forms, workflow automation
Development & Infrastructure
Builder & Technical8 toolsGitHub
DeepRepos, version control, CI/CD
Claude Code (CLI)
DeepAgentic coding, MCP servers, project scaffolding
WSL2 (Ubuntu)
DeepLinux dev environment on Windows
Warp
DeepAI-powered terminal, command history
Python
DeepScripting, API integrations, data processing
Node.js / npm
DeepServer-side JS, package management
REST APIs
DeepDesign, consumption, authentication patterns
JSON-LD / Schema.org
DeepStructured data, GEO/SEO markup
Forms & Conversion
Client-Facing Revenue Stack5 toolsGravity Forms
WorkingWordPress form builder, CRM integration
Pardot Forms & Landing Pages
DeepNative form builder, progressive profiling
HubSpot Forms
DeepSmart forms, progressive profiling
Calendly
WorkingScheduling, routing (market knowledge)
Tally
WorkingModern form builder, integrations, no-code
Sales Enablement & Proposals
Client-Facing Revenue Stack3 toolsPandaDocs
WorkingProposal creation, e-signatures, document automation
DocuSign
WorkingElectronic signatures, contract management
Quiller
ExposureAI-powered proposal generation
Visitor Identification & Intent
Client-Facing Revenue Stack2 tools6sense
ExposureIntent data, account identification, ABM orchestration
Mutiny
ExposureWebsite personalization, ABM, visitor-level targeting
ERP, Finance & Payroll
IT & Infrastructure7 toolsStripe
DeepAPI development, payment integrations, webhook handling
Mercury
DeepBusiness banking, treasury management
QuickBooks
WorkingAccounting, invoicing, bookkeeping
Sage
WorkingAccounting/ERP, financial systems, reporting
NetSuite
WorkingERP, financial and operational system administration
Custom ERP Systems
WorkingImplementation, data flow, integration with revenue stack
Payroll Systems
WorkingADP / Gusto / Paychex class systems, provisioning and admin
Identity & Access Management
IT & Infrastructure5 toolsActive Directory
WorkingOn-prem AD, domain services, OU structure, user/group provisioning
Microsoft Entra ID (Azure AD)
WorkingCloud identity, conditional access, app registrations
Group Policy
WorkingGPO design, security baselines, endpoint policy enforcement
SSO / SAML / OAuth
DeepSingle sign-on config, identity federation, app provisioning
MFA / Conditional Access
WorkingMulti-factor rollout, access policy, security hardening
Cloud & Tenant Administration
IT & Infrastructure5 toolsMicrosoft 365 Admin
DeepFull tenant admin, licensing, security & compliance center, mail flow
Google Workspace Admin
DeepFull tenant admin, OU management, security settings, provisioning
Microsoft Azure
WorkingTenant management, resource groups, basic infrastructure services
Microsoft Intune
WorkingEndpoint management, device compliance, MDM policy
Windows Server
WorkingServer administration, roles, file/print services
Web Hosting & Network Infrastructure
IT & Infrastructure6 toolsCloudflare
DeepDNS, CDN, WAF, reverse proxy, page rules, Zero Trust, domain management
WP Engine
DeepManaged WordPress hosting, staging, environment management
Reverse Proxy (nginx)
WorkingProxy config, routing, the operational reality of proxy systems
SSL/TLS Certificates
DeepCert provisioning, renewal, HTTPS configuration, troubleshooting
cPanel / WHM
WorkingHosting control panel, server-level site management
Domain Registrars
DeepSquarespace, Cloudflare Registrar, GoDaddy, Namecheap — DNS and transfer management
Migrations & Transformations
IT & Infrastructure4 toolsTenant Migrations
DeepGoogle Workspace ↔ Microsoft 365 full tenant migrations, data and identity
Platform Migrations
DeepCRM, MAP, hosting, and ERP migrations between systems
Governance & Adoption
WorkingRollout planning, user training, change management, adoption programs
Environment Provisioning
DeepStanding up new user instances, environments, access governance
Content & Social
Operations & Productivity4 toolsContent publishing, DM outreach, networking, profile optimization
Substack
WorkingNewsletter, content collaboration
Canva
WorkingQuick design, social graphics
Adobe Creative Suite
WorkingPhotoshop, Illustrator, InDesign — client asset work
Want to see how these tools connect in your stack?
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